This post’s source video is a promotional review of American Hartford Gold, one of several major Gold IRA dealers. Dealer reviews — even independently produced ones — tend to focus on marketing points (buyback guarantees, free storage promotions, price-match claims) rather than the structural questions that actually determine cost and risk.

Questions a Marketing Review Usually Skips

What’s the actual markup over spot price on the specific coins they sell? What are the year-two-and-beyond custodian and storage fees once any promotional waiver ends? Which specific depository holds the metal, and is storage segregated or commingled? These determine your real cost far more than a buyback guarantee headline.

What Applies No Matter Which Dealer You Choose

Every Gold IRA, regardless of dealer, is bound by the same rules: an IRS-approved custodian and depository under 26 U.S.C. §408(m)(3), 99.5% minimum purity for gold, and no personal possession of the metal. Comparing dealers on fees and transparency matters more than comparing their marketing claims.