Videos ranking the ‘best’ Gold IRA companies are usually sponsored content from one of the companies being ranked, so treat any specific ranking as marketing rather than independent research. What matters more is knowing which factors to compare yourself.

Start with the fee schedule: setup fee, annual custodian fee, and storage fee (flat-rate vs. percentage-of-value – percentage fees can get expensive as your balance grows). Ask whether storage is segregated (your specific metal, kept separate) or commingled (pooled with other customers’ metal of the same type) – segregated storage typically costs more but offers a clearer ownership record.

Also check the custodian’s buyback policy and whether it’s a real IRS-approved trustee, not just the dealer marketing the metal – verify independently rather than taking a review video’s word for it, and compare at least two or three custodians’ actual fee schedules side by side before rolling anything over.